City Branding

 

 

      “Uniquely Singapore”,

      “Malaysia Truly Asia”

      “Yogya Never Ending Asia”

      “Magelang Kota Sejuta Bunga”

  

  “Branding is one of the most powerful ways of promoting product” (Willy Ollins, 1989). 

  

  Dengan mengacu pada kalimat Willy Ollins ini, bagaikan suatu produk, branding mempunyai kekuatan untuk mempromosikan suatu kota.

 

 

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